Rocco Pendola misses the mark or, why does traditional media fail to grasp the true reach of social media

In his July 14th article If Major Networks Acted Like Netflix, We Would Call Them Frauds, Rocco Pendola rails at how Netflix has withheld viewership numbers as an indication that their claims that the successful return of the sitcom Arrested Development is questionable. Sadly Pendola obviously does not understand the nature of viewership in the … Continue reading

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The Tony Bennett Factor: How traditional TV stars can salvage their careers on YouTube. . . maybe! (Part 1 of 2)

In my March 19th, 2012 post “Is Oprah going broke with OWN? If not a dollar short, then Oprah is at least a day late with her network concept,” I talked about the mega-star’s struggles with her OWN television network. Despite having a killer brand and a vast multitude of fans, Oprah is hemorrhaging BIG BUCKS.  … Continue reading

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PI Soundbite: I will be on WVOX 1640 AM radio tomorrow at 5:30 PM EST

Just a quick note to everyone that I will be on Brand Talk with Dr. John Tantillo on WVOX 1640 AM radio tomorrow at 5:30 PM EST talking about leveraging social media to effectively reach your target audience. For those outside of New York, you can use the following link to catch the live stream; … Continue reading

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How Facebook May Be Violating Your First Amendment Rights (Part 1)

Picture this scenario . . . Within your main Facebook comment stream a current and contentious event is brought to light by many people. It appears that the vast majority are advocating or supporting a particular position. Based on your extensive research you find that all may not be as it appears in terms of … Continue reading

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How the Wall Street Journal scandal killed traditional print media

But February made me shiver, With every paper I’d deliver Bad news on the doorstep; I couldn’t take one more step. As I read the news surrounding the scandal that now engulfs the Wall Street Journal which until yesterday, was viewed as being a harbinger of ethical reporting, I could not help but think that … Continue reading

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If you don’t like what’s on TV create your own show: Accessible Media for the Masses!

In December 2010 I conducted an interview with Colin Cram on the new PI Inquisitive Eye TV Channel regarding the monumental announcement that the UK Government was moving away from engaging large IT suppliers, choosing instead to pursue direct relationships with small to medium-sized vendors. Besides the main event interview with Cram, there are corresponding … Continue reading

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TD Bank’s Green Chair Dialogue First Indication of Mainstream Media’s Move to Conversational Marketing

In a bellwether move that may finally signify the fact that mainstream media such as television have finally grasped the conversational marketing concept that is the hallmark of the social media world, last evening’s commercial in which the “famous” TD Green Chair was occupied by one of the producers of the show CSI talking about … Continue reading

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Social Media (The Power of Conversational Marketing)

In Social Media, are you part of the conversation or are you just broadcasting? The following Presentation, which is being delivered for the first time in Stockholm, Sweden in early October will highlight the differences between the two and what it means to your business. The session will also delve into the tremendous reach of … Continue reading

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Reaching Your Audience Through Social Media Series

What are the secrets of building a successful revenue model using social media . . . tune in to this first in a series of videos in which I welcome Shel Israel to talk about monetizing Twitter and Blogs. Shel’s Book: Jon’s Book: According to industry experts, the PI Window on Business has been called … Continue reading

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Why Advertising is Failing on the Internet: The Recchia Perspetive

There is an old saying that goes “a picture is worth a thousand words,” which for the most part has a degree of validity. I am a writer so I still have my loyalty to the written word. That said after my fast-paced, high energy interview with Blog Talk Radio’s Director of Programming Philip Recchia, … Continue reading

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