The rise of the citizen journalist brand and how it has transcended the medium’s message

FORBES’s new model for individually branded journalism is all about self-publishing, self-marketing, voice, knowledge, perspective and context. From the February 9th, 2012 Forbes article “Inside Forbes: Reinventing Personal Brand-Building By Learning From the Masters” by Lewis DVorkin It is at once both interesting and perplexing that traditional journalists are loath to step out from behind … Continue reading

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Were Undercover Boss Larry O’Donnell and President’s Choice Nichol and Currie Too Famous and Successful for their Bosses?

Late yesterday evening, or perhaps early this morning would be a more appropriate reference, I noted a considerable spike in both the search terms and related visits to the Procurement Insights Blog for the Undercover Boss interview I did with Lawrence O’Donnell III, the President and COO of Waste Management. Always having a nose for … Continue reading

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  • Books Written by Jon Hansen