Why Advertising is Failing on the Internet: The Recchia Perspetive

There is an old saying that goes “a picture is worth a thousand words,” which for the most part has a degree of validity. I am a writer so I still have my loyalty to the written word. That said after my fast-paced, high energy interview with Blog Talk Radio’s Director of Programming Philip Recchia, … Continue reading

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Why Advertising is Failing on the Internet!

NOTE: Given today’s (September 26th, 2011) post in Forbes by Dan Schawbel titled “The Real ROI of Social Media” the following post and corresponding PI Window broadcast is worth another look/listen . . . Monetizing the intangible? Perhaps, but the pressing question that is shared by both social media executives and users alike is simply … Continue reading

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Taxing Social Media, and Why Pay Toilets No Longer Exist (Part 2)

In Part 1 of this post titled “WHO IS TO PAY FOR BROADCASTING AND HOW? A Contest Opened by RADIO BROADCAST in which a prize of $500 is offered,” I had cited an article from 1924 requesting ideas on how the new medium of radio could be monetized. The reason for digging through the virtual … Continue reading

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September is Going to Sizzle on Blog Talk Radio’s PI Window on Business

Our theme for this month’s impressive line-up of guests is “September is Going to Sizzle!”  View the following video highlighting the PI Window on Business Show’s outstanding schedule for the month of September. From discussing the secrets of moving ahead with acclaimed (Customize Your Career) author and leadership & communication expert Roz Usheroff on September … Continue reading

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The American Football League, American Basketball Association and Blog Talk Radio?

Being a Featured Host on Blog Talk Radio there are many times that I have found myself engaged in a spirited, thought-provoking discussion (which are of course the best kind), with an equally passionate individual, wishing that we had been on the air at that particular moment. Recent examples include my pre-show interviews with Libby … Continue reading

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