The Future of You: Creating Your Enduring Brand Webinar on Udemy by Roz Usheroff

A step-by-step process for creating your enduring brand and your bigger future. According to Forbes Magazine developing your personal brand is no longer an option! But what is a personal brand? The Future of You! has the answers that leads you to create an enduring brand that positions you to succeed. “Whether you’re on the … Continue reading

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What do You, Michael Jordan and Donald Trump have in common . . . more than you may think! (Developing your inherent brand’s adjunct revenue streams – Part 1)

Being singularly focused and firmly committed to achieving success in a specific area relating to your Unique Ability has always been a sign of a true winner. When you look at champions in the world of sport such as Michael Jordan or business such as Donald Trump, there is no doubt that they have risen … Continue reading

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What can we learn from Radar O’Reilly to get more followers?

NOTE: The following post originally appeared in Roz Usheroff’s Remarkable Leaders Blog under the title “How do you get people to follow you?.” “Lieutenant . . . you’ll know you’re a good leader when people follow you if only out of curiosity!” A Sergeant’s comment about leadership to then Lieutenant Colin Powell When Colin Powell was … Continue reading

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Personal Branding and Leadership expert Roz Usheroff shares meaningful insights into creating an effective social network profile . . . starting with your picture

From time to time I will encounter a great article or post by a leading industry expert that bears sharing with you as it provides meaningful insight into an important issue or, provides essential advice that can help you to better leverage social networking and media to your business or career advantage. The following is … Continue reading

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THE TIPPING POINT OF ‘VIRTUAL BRANDING’ (The Usheroff Institute)

Recently I had the honor to be interviewed regarding my take on the emergence of social media and social networking on the development of a “virtual brand.” Some might be inclined to dismiss the term virtual brand has yet another buzz word used by the same old marketing firms in an attempt to inject life … Continue reading

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Brands to Remember, Brands to Forget and the Brands to Watch in 2010

Personal branding, self-branding, self-positioning and all individual branding by whatever name, was first introduced in the 1980 book: “Positioning: The Battle for your Mind”, by Al Ries and Jack Trout (Ries & Trout 1981). (Note: Source: Wikipedia) In what will be the 30th Anniversary of what has now become part of the mainstream lexicon, one’s … Continue reading

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What is the line between social media branding and brand or copyright infringement?

When bestselling author Roz Usheroff contacted me regarding the unauthorized use of her name as a reference in which there were no corresponding links to her site or work, she asked if “people can just use your name to get others to their site?” In my response, I indicated that besides name dropping, people have … Continue reading

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The secrets to moving ahead in the business world? (On-Demand Broadcast)

Personal branding and brand audit, adaptation instead of assimilation, conversational marketing and host behavior are just a few of the key areas we touched on today in my interview with author and leadership training expert Roz Usheroff. Distilling more than 20 exceptional years of experience into “Customize Your Career,” you will gain through this interview … Continue reading

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New Book: Your Show Will Go Live in 5 Seconds (Video)

The all important first step towards turning potential obstacles to hosting success into an advantage rather than a deterrent starts with acknowledging that there are very few of us who are natural born orators.  The next step is to then remove the unknown elements associated with hosting your own show thereby creating a level of … Continue reading

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  • Books Written by Jon Hansen