The Tony Bennett Factor: How traditional TV stars can salvage their careers on YouTube. . . maybe! (Part 1 of 2)
In my March 19th, 2012 post “Is Oprah going broke with OWN? If not a dollar short, then Oprah is at least a day late with her network concept,” I talked about the mega-star’s struggles with her OWN television network. Despite having a killer brand and a vast multitude of fans, Oprah is hemorrhaging BIG BUCKS. … Continue reading
PI Soundbite: I will be on WVOX 1640 AM radio tomorrow at 5:30 PM EST
Just a quick note to everyone that I will be on Brand Talk with Dr. John Tantillo on WVOX 1640 AM radio tomorrow at 5:30 PM EST talking about leveraging social media to effectively reach your target audience. For those outside of New York, you can use the following link to catch the live stream; … Continue reading
Is Oprah going broke with OWN? If not a dollar short, then Oprah is at least a day late with her network concept.
STORY UPDATE – July 31st, 2013: It now appears that perhaps Oprah’s OWN Network is finally turning an important corner. According to news reports, including a July 30th, 2013 Globe and Mail article titled “Oprah Winfrey Network finally making money for Discovery,” the Discovery Channel’s $500 million investment may finally be paying dividends. I will … Continue reading
Is Anybody Watching? With YouTube Analytics it’s not a question about the number of views but viewer retention
Posted by piblogger on July 25, 2012 · Comments Off on Is Anybody Watching? With YouTube Analytics it’s not a question about the number of views but viewer retention
Do you post videos to YouTube? I have to tell you that the “Analytics” tools on YouTube are amazing! If you post videos they are a must as they take you well beyond the basic “views” and “likes” numbers. If you want to know for example if your message is getting out there, pay particular … Continue reading →
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Filed under Branding, Commentary/Article, Social Media, Television · Tagged with 49th Parallel Forum, absolute retention, advertising, entertainment, Google, Jeff Knott, Jim Bouchard, Judy Bradt, Kimberlie Dyckman, media, relative retention, technology, videos, YouTube, YouTube Analytics