Is Anybody Watching? With YouTube Analytics it’s not a question about the number of views but viewer retention

Do you post videos to YouTube? I have to tell you that the “Analytics” tools on YouTube are amazing! If you post videos they are a must as they take you well beyond the basic “views” and “likes” numbers.  If you want to know for example if your message is getting out there, pay particular … Continue reading

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The Tony Bennett Factor: How traditional TV stars can salvage their careers on YouTube. . . maybe! (Part 1 of 2)

In my March 19th, 2012 post “Is Oprah going broke with OWN? If not a dollar short, then Oprah is at least a day late with her network concept,” I talked about the mega-star’s struggles with her OWN television network. Despite having a killer brand and a vast multitude of fans, Oprah is hemorrhaging BIG BUCKS.  … Continue reading

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PI Soundbite: I will be on WVOX 1640 AM radio tomorrow at 5:30 PM EST

Just a quick note to everyone that I will be on Brand Talk with Dr. John Tantillo on WVOX 1640 AM radio tomorrow at 5:30 PM EST talking about leveraging social media to effectively reach your target audience. For those outside of New York, you can use the following link to catch the live stream; … Continue reading

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Is Oprah going broke with OWN? If not a dollar short, then Oprah is at least a day late with her network concept.

STORY UPDATE – July 31st, 2013: It now appears that perhaps Oprah’s OWN Network is finally turning an important corner.  According to news reports, including a July 30th, 2013 Globe and Mail article titled “Oprah Winfrey Network finally making money for Discovery,” the Discovery Channel’s $500 million investment may finally be paying dividends.  I will … Continue reading

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