The rise of the citizen journalist brand and how it has transcended the medium’s message

FORBES’s new model for individually branded journalism is all about self-publishing, self-marketing, voice, knowledge, perspective and context. From the February 9th, 2012 Forbes article “Inside Forbes: Reinventing Personal Brand-Building By Learning From the Masters” by Lewis DVorkin It is at once both interesting and perplexing that traditional journalists are loath to step out from behind … Continue reading

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  • Books Written by Jon Hansen