PI Soundbite: I will be on WVOX 1640 AM radio tomorrow at 5:30 PM EST

Just a quick note to everyone that I will be on Brand Talk with Dr. John Tantillo on WVOX 1640 AM radio tomorrow at 5:30 PM EST talking about leveraging social media to effectively reach your target audience. For those outside of New York, you can use the following link to catch the live stream; … Continue reading

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Payette Report on establishing a class hierarchy for journalists in Quebec out of touch with the real (virtual) world

Stories such as the one involving the report that was released earlier this year by former CBC Journalist Dominique Payette are at once both exciting and exasperating at the same time. hierarchy Exciting in that Payette’s recommendations reflect just how much the former journalist is out of touch with the real-world as it relates to … Continue reading

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A Canadian’s View of American Politics

These past two months I have had the privilege of traveling to foreign destinations both physically as well as virtually.  Beside giving keynote addresses in London and Sweden, I was also invited to participate in a Roundtable discussion regarding the release of Sir Philip Green’s Review of the UK Government’s purchasing policies and practices. As … Continue reading

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Dr. John Tantillo Does It Again . . . And in the Process Uncovers an Even Larger Issue in the World of Publishing

In the past week we have had the Patrick Kennedy rant in Congress about the press’ proclivity to follow the tickling exploits of Eric Massa versus the “war and peace” issues surrounding the ongoing conflict in Afghanistan, the death of yet another young, former child actor Corey Haim, and numerous other stories and events that … Continue reading

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Branding Tales: Ariba’s Spendguy is more Spentguise and The Great ISM Toaster Giveaway!

I began a recent post on the Procurement Insights Blog with the statement that “the correlation between dynamic vision and technological ingenuity with brand development and acceptance in the emerging world of social media has yet to be really established.” Or citing my December 30th interview with The Marketing Doctor, Dr. John Tantillo, and his … Continue reading

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Conversational Marketing and the Emergence of the Vendor Blog

In previous posts I emphasized the importance of those involved in the purchasing (and the logistics and supply chain industry as a whole) to become active participants in the emerging world of social media and social networking – and no, they are both not one in the same. Far too often however, when entering this … Continue reading

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Brands to Remember, Brands to Forget and the Brands to Watch in 2010

Personal branding, self-branding, self-positioning and all individual branding by whatever name, was first introduced in the 1980 book: “Positioning: The Battle for your Mind”, by Al Ries and Jack Trout (Ries & Trout 1981). (Note: Source: Wikipedia) In what will be the 30th Anniversary of what has now become part of the mainstream lexicon, one’s … Continue reading

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One Year Later: Is The Obama Presidency a Bust?

Once again, my good friend Dr. John Tantillo of Fox New’s The Strategy Room has written a piece for Fox News that inspires discussion and serious contemplation relative to whether the Obama Presidency is in fact a bust. Titled “Will Obama Ever Become President,” he asks the all important question “when will candidate Obama show … Continue reading

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Socially Branded Journalism: Crossing the Generational Divide

On February 27th, 1968 Walter Cronkite closed his broadcast by introducing “an analysis that must be speculative, personal, [and] subjective.” He was of course talking about the Vietnam War, and in particular the Tet offensive. While those of us who have not yet cracked the half century mark in terms of years on this planet … Continue reading

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