When quality content meets social media . . .

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“The medium is the message“ Marshall McLuhan, Canadian educator, philosopher and scholar If one were to take McLuhan’s axiom at face value, then one would reasonably assume that the method of delivering or disseminating content would take precedence over the quality of the information that is being shared. Certainly television, or as our parents often lamented, the idiot … Continue reading

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Branding Tales: Ariba’s Spendguy is more Spentguise and The Great ISM Toaster Giveaway!

I began a recent post on the Procurement Insights Blog with the statement that “the correlation between dynamic vision and technological ingenuity with brand development and acceptance in the emerging world of social media has yet to be really established.” Or citing my December 30th interview with The Marketing Doctor, Dr. John Tantillo, and his … Continue reading

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“Emerging Giants: The New Titans of the SaaS World” (Guest Profile, Rob Bernshteyn – Coupa)

As part of our June 25th segment “Emerging Giants; The New Titans of the SaaS World,” we will be featuring senior executives from five of these future “Titans,” highlighting why their organizations are unique, capable and well positioned to reverse the trend of failed initiatives associated with the traditional licensing model vendors. Joining me on June … Continue reading

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“Emerging Giants: The New Titans of the SaaS World” (Guest Profile, Leonora Valvo – etouches)

As part of our June 25th segment “Emerging Giants; The New Titans of the SaaS World,” we will be featuring senior executives from five of these future “Titans,” highlighting why their organizations are unique, capable and well positioned to reverse the trend of failed initiatives associated with the traditional licensing model vendors. Joining me on June … Continue reading

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