Rocco Pendola misses the mark or, why does traditional media fail to grasp the true reach of social media

In his July 14th article If Major Networks Acted Like Netflix, We Would Call Them Frauds, Rocco Pendola rails at how Netflix has withheld viewership numbers as an indication that their claims that the successful return of the sitcom Arrested Development is questionable. Sadly Pendola obviously does not understand the nature of viewership in the … Continue reading

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Who really owns your Twitter followers?

If you haven’t heard of the case of the writer who was sued by his former employer over the ownership of the company’s Twitter account followers, then you are in for an eye opening read. If you have been following the case between Noah Kravitz and PhoneDog, read on anyway because this might provide a … Continue reading

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  • Books Written by Jon Hansen