A quick overview of the keys to being a successful ghostwriter

Even though I have published more than 2,500 articles and blog posts over the years, as well as authored three books under my own name, I have derived the greatest level of personal satisfaction from the writing I have done for others. So when I was recently asked what are the most important attributes of … Continue reading

Rate this:

Corporate United’s New Blog A Sign of Shifting Market Influence

This is indeed an exciting time in the procurement world as it relates to emerging social media and social networking strategies. In the past, organizations traditionally relied upon analyst reviews and industry pundits (re bloggers) such as yours truly, to get the coverage and subsequent connection with their target market in the hopes of distinguishing … Continue reading

Rate this:

TD Bank’s Green Chair Dialogue First Indication of Mainstream Media’s Move to Conversational Marketing

In a bellwether move that may finally signify the fact that mainstream media such as television have finally grasped the conversational marketing concept that is the hallmark of the social media world, last evening’s commercial in which the “famous” TD Green Chair was occupied by one of the producers of the show CSI talking about … Continue reading

Rate this:

Social Media (The Power of Conversational Marketing)

In Social Media, are you part of the conversation or are you just broadcasting? The following Presentation, which is being delivered for the first time in Stockholm, Sweden in early October will highlight the differences between the two and what it means to your business. The session will also delve into the tremendous reach of … Continue reading

Rate this:

  • Books Written by Jon Hansen