The Ultimate Sting: Is it time to bail on LinkedIn?

I have two blogs for which I write on a regular basis – my first one, which I started in May 2007, currently has 22,098 followers, while the second, which was launched in May 2013 for the European market, already has 17,497 followers. The former has been recognized as one of the top 25 blogs … Continue reading

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A quick overview of the keys to being a successful ghostwriter

Even though I have published more than 2,500 articles and blog posts over the years, as well as authored three books under my own name, I have derived the greatest level of personal satisfaction from the writing I have done for others. So when I was recently asked what are the most important attributes of … Continue reading

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The Tony Bennett Factor: How traditional TV stars can salvage their careers on YouTube. . . maybe! (Part 1 of 2)

In my March 19th, 2012 post “Is Oprah going broke with OWN? If not a dollar short, then Oprah is at least a day late with her network concept,” I talked about the mega-star’s struggles with her OWN television network. Despite having a killer brand and a vast multitude of fans, Oprah is hemorrhaging BIG BUCKS.  … Continue reading

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How the Wall Street Journal scandal killed traditional print media

But February made me shiver, With every paper I’d deliver Bad news on the doorstep; I couldn’t take one more step. As I read the news surrounding the scandal that now engulfs the Wall Street Journal which until yesterday, was viewed as being a harbinger of ethical reporting, I could not help but think that … Continue reading

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Off The Cuff: An Intimate Conversation with . . .

Off The Cuff is just another innovative format from the PI Social Media Network where we eschew the traditional or classic interview style and instead seek to simply connect with our special guests in much the same way that friends do over a cup of coffee at the local cafe. It is an intimate setting … Continue reading

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The dawn of a new era in blogging and blog sponsorship

I have said it many times before and will say it many, many more times in the future . . . I did not intentionally set out to build a social media network that would one day reach an audience of millions. In fact, the thought of expanding beyond the Procurement Insights Blog, which was … Continue reading

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Uncluttering Your Brand: Why The Ariba Exchange is The Same Old Song with an Ineffective Beat

Second, it seems to me that the advantage of the stand-alone blog (versus a broader platform) is that it is uncluttered. I struggle to bother with things like LinkedIn and Twitter, I have so rarely found anything useful on either of them. The blog can be more like the daily news headlines, once you trust … Continue reading

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PI Window on Business Blog Continues Upward Trend Through Cross-Pollination Strategy

In my February 25th, 2010 post titled “Pew Survey indicates that blogging has lost its lustre, but do you agree?” I reported that according to Alexa, the PI Window on Business blog’s  overall rank was 1,014,248 with a U.S. ranking of 627,904.  The the data also reflected an educated, 45 – 55 year old readership … Continue reading

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Conversational Marketing and the Emergence of the Vendor Blog

In previous posts I emphasized the importance of those involved in the purchasing (and the logistics and supply chain industry as a whole) to become active participants in the emerging world of social media and social networking – and no, they are both not one in the same. Far too often however, when entering this … Continue reading

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Blog-Off II: An Opportunity to See the Future of Journalism?

When I was asked by Andrew Ballenthin, integrated marketing expert and founder of the Community Marketing Blog, to become part of the “Dream Team” of judges for the Blog Off II competition, I must admit that while excited at the prospect of reviewing the musings of the up-and-coming generation of international, social media wordsmiths, I … Continue reading

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  • Books Written by Jon Hansen