Rocco Pendola misses the mark or, why does traditional media fail to grasp the true reach of social media

In his July 14th article If Major Networks Acted Like Netflix, We Would Call Them Frauds, Rocco Pendola rails at how Netflix has withheld viewership numbers as an indication that their claims that the successful return of the sitcom Arrested Development is questionable. Sadly Pendola obviously does not understand the nature of viewership in the … Continue reading

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Kickstarting the music industry: How Chuck Negron is making fans part of the process by Jon Hansen

Crowd Funding . . . social networking . . . Kickstarter are not necessarily part of the lexicon of most music fans who, with a wistful smile, recall the great times associated with listening to Chuck Negron and his Three Dog Night mates taking turns singing lead on such memorable hits as Joy To the … Continue reading

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Who really owns your Twitter followers?

If you haven’t heard of the case of the writer who was sued by his former employer over the ownership of the company’s Twitter account followers, then you are in for an eye opening read. If you have been following the case between Noah Kravitz and PhoneDog, read on anyway because this might provide a … Continue reading

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Is Anybody Watching? With YouTube Analytics it’s not a question about the number of views but viewer retention

Do you post videos to YouTube? I have to tell you that the “Analytics” tools on YouTube are amazing! If you post videos they are a must as they take you well beyond the basic “views” and “likes” numbers.  If you want to know for example if your message is getting out there, pay particular … Continue reading

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The Tony Bennett Factor: How traditional TV stars can salvage their careers on YouTube. . . maybe! (Part 1 of 2)

In my March 19th, 2012 post “Is Oprah going broke with OWN? If not a dollar short, then Oprah is at least a day late with her network concept,” I talked about the mega-star’s struggles with her OWN television network. Despite having a killer brand and a vast multitude of fans, Oprah is hemorrhaging BIG BUCKS.  … Continue reading

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How Facebook May Be Violating Your First Amendment Rights (Part 2)

Note: The following article was originally posted to the 49th Parallel Forum Blog under the title “Are there entities even more powerful than the government that should be held accountable for violating First Amendment Rights? (Part 2).” The First Amendment applies to the government — to protect individuals from government censorship. While the text of … Continue reading

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Is Oprah going broke with OWN? If not a dollar short, then Oprah is at least a day late with her network concept.

STORY UPDATE – July 31st, 2013: It now appears that perhaps Oprah’s OWN Network is finally turning an important corner.  According to news reports, including a July 30th, 2013 Globe and Mail article titled “Oprah Winfrey Network finally making money for Discovery,” the Discovery Channel’s $500 million investment may finally be paying dividends.  I will … Continue reading

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Who is linking back in to your blog . . . The power of the Three C’s of social media success

Back in November my post “The Three Cs of Social Media Success . . . and it is absolutely FREE with no strings attached!” introduced the Content – Context – Contact model for social media success. For those who may have missed the original post, here is a quick review of what I mean when I … Continue reading

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Social networking etiquette 101: Changing your comment in a comment stream after someone responds to your original post is a big NO-NO!

Facebook Discussion Stream . . . Original Poster: No Jon that was repost of what i said before with some grammatical errors corrected and avoid misunderstanding of what I am tying to say. My Response: This is a comment stream Mr. Ortega and as such grammatical errors as such are acceptable . . . editing … Continue reading

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Into the belly of the SEO Beast . . .

SEO Debate Update: Another SEO Update . . . after yet another individual came forward verifying my search results (refer to image below), the SEO group removed the entire comment stream. What does this tell you? I guess it is true, when you don’t like the questions nor the answers, and you can’t bully someone … Continue reading

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