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Rocco Pendola misses the mark or, why does traditional media fail to grasp the true reach of social media
Posted by piblogger on July 15, 2013 · Comments Off on Rocco Pendola misses the mark or, why does traditional media fail to grasp the true reach of social media
In his July 14th article If Major Networks Acted Like Netflix, We Would Call Them Frauds, Rocco Pendola rails at how Netflix has withheld viewership numbers as an indication that their claims that the successful return of the sitcom Arrested Development is questionable. Sadly Pendola obviously does not understand the nature of viewership in the … Continue reading →
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Filed under Commentary/Article, Social Media, Television · Tagged with advertising, Arrested Development, business, HBO, internet, Netflix, networks, Rocco Pendola, social media, technology, television, YouTube, YouTube Analytics