Finally, an intelligent comment and question from someone in the SEO profession!
After spending copious amounts of time in the vast wasteland that is the SEO Group on Facebook . . . way to go Jason, Mara, David, Wayne and Scott to name just a few, it was refreshing to finally be involved in an intelligent exchange with someone who rather than spouting obfuscating hyperbole as I called it actually had something worthwhile to say.
As a means of showing that there is indeed hope for the SEO profession, here is both the comment from a BranchOut Group member named Brett, and my corresponding response.
Brett B. Comment:
HI Jon W. Hansen, I have been following, your posts about SEO..In respect, I have to disagree with you in some terms… My reasoning is that no matter what you post or whatever you post SEO has to come into effect..So weather it is pure content base thick or thin, One who is posting or delivering a message has to bear some sort of SEO matters in fact. When you as an individual, posts an articale you post in that artical words that gets your articale SEO’ed so obviously SEO’ing effects us all. We respect the search engines fine us what we looking for, and in order for them to deliver what we looking for they have to sift through millionds/billions of sites.So it is Obviously that SEO is important. IN ALL RESPECT brett @Stonehut.co.za
Thank you for weighing in Brett, and as I had indicated in the following article (http://wp.me/pydAP-2Ls) it is not that SEO doesn’t come into play . . . because it does (reference the corresponding tags on WordPress), however it is the manipulation of contrived content to achieve rank (that’s content thin system gaming), that has led to the high level of dissatisfaction in terms of search results.
Prior to the introduction of the Panda algorithm which strives to determine content quality, the whole legitimacy of search engine results had been drawn into question with some studies indicating that returned links were irrelevant to the searcher in some cases as high as 90% of the time. In fact I wrote about this in a 2008 post (http://wp.me/p4HrB-6p) in which I made the following statement;
“In the latter instance, and extending beyond the semantic elements of the soon to be “released” Web 3.0, the Web 4.0 platform is an intelligent engagement mechanism that is capable of assembling and managing seemingly disparate streams of information (relational strands) into a collective outcome that has real-world applicability. And it is in this real-world applicability that the greatest value . . . can be achieved.” In short I would add . . . that “Web 3.0, which relies extensively on semantics or the correlation of common words, has proven to be unreliable in terms of providing accurate insights.”
So as you can see, I do recognize the role of SEO. However it is not a solution in and of itself but only works properly and to everyone’s benefit when it is structured around legitimate content and utilized in conjunction with social network engagement (re LinkedIn groups or BranchOut here on Facebook), comment fields with supporting links in articles that are published in mainstream publications such as the New York Times, Huffington Post and the Wall Street Journal, Facebook Like Pages, and through audience engagement mediums such as Internet Radio and television to name just a few.
This is how I was for example able to launch a blog in June 2009 that had 217 reads/downloads in that first month to more than 35,000 reads/downloads in the month of August a little more than a year later. Think about this for a minute . . . 217 visits in the first month to 35,000 in the month of August alone within a 14 month period. That is the power of conversational marketing of which SEO is a component but not “the” component.
Just as a side note, I am in the process of confirming what is called stickiness in that I am attempting to measure how many first time visitors to a blog or website become repeat visitors. I would be happy to keep you posted on these results.
Sadly and due to comments such as the following – which by the way represents the spirit and attitude of the opinions offered by the SEO “experts” involved with the SEO Group debate, beyond attempting to shout down and insult me into submission there was never any real knowledge or insight that was forthcoming. I will leave it to you dear reader to decide if these are individuals with whom you would do business.
Jason Duke – Jon. I am going to be direct here. – Please can you f**k off?
45 minutes ago · Like · Add Friend
Besides wondering what search rank Jason could achieve with his colourful prose, it is safe to say that outside of the Facebook gang those who recognize that SEO is just one component of a sound conversational marketing strategy . . . and no I do not consider the venues to which I referenced in my comment above as being under an SEO banner (although perhaps we are merely talking semantics here), are representative of a true SEO professional.
Other Posts in the SEO Series:
December 14th, 2011 – INTO THE BELLY OF THE SEO BEAST . . .
December 13th, 2011 – ACTUAL EXAMPLES DEMONSTRATING WHY SEO IS MORE HYPE THAN SUBSTANCE
December 12th, 2011 – WHAT SEO ADVOCATES DON’T WANT YOU TO KNOW THEY CENSOR . . . JUST ASK SEARCH ENGINE LAND