The Three Cs of Social Media Success . . . and it is absolutely FREE with no strings attached!

We are all familiar with the three R’s associated with learning (Reading, wRiting, and aRithmetic), but do you know about the three Cs of social media success?

In a world of increasing noise levels where it is becoming difficult to establish a distinguishable presence and brand, the three Cs are the foundation upon which to build a meaningful rapport within the virtual realms of the Internet.

So what are the three Cs?

Content: Your content is relevant with what is happening in the world right now

Context: You have something meaningful to share with the world

Contact: Your content is shared or cross-pollinated across traditional and electronic print mediums, radio and Internet TV, social networks and social network groups

There it is, I can stop writing this post now and wait to hear about your success.

Much to the chagrin of every Internet huckster peddling a service or product that proclaims to know the secret of your success whether it be building the irresistible Facebook page or capitalizing on the latest MLM scheme, the formula for connecting with an audience or market is quite simple . . . take an interest in the world around you!

This is the inescapable starting point.  There are no techniques per say nor hidden paths to establishing the kind of meaningful rapport that is necessary for you to succeed in generating revenue.  We are not talking about the recipe for Coca Cola here, or the secret herbs and spices that go into making the Colonel’s world famous chicken.

To be part of the conversation, you have to join the conversation and in the process adding value that is unique to your view of the world.  It is the only way for people to really get to know you, like you, and trust you to the point of actually wanting to do business with you.

Unfortunately, and similar to the contrived exercise of Search Engine Optimization or “SEO” which attempts to establish a Google presence based on saying what you think people want to hear versus what you may actually believe, far too many social media gurus attempt to make into a mystery that around which there is no mystery.  Specifically people buy from people they know, like and trust . . . period!  Whether in the real or virtual world this immutable fact does not change.

To get to that stage however, you have to say something worth hearing before people will listen to you.  And if they listen to you, they will get to know you and, as is often times the case, to know you is to like you.  From there, trusting you is just a short walk down the street.

Now for those out there who simply cannot believe or accept that success is just this simple, over the next week I will write a series of posts focusing on the non-intricate details associated with each one of the three Cs.

However, you don’t have to wait for the next post to start making inroads right away . . . simply ask yourself these three basic questions; 1. what is it I have to say that is meaningful to the world, 2. how does it relate to what is both interesting and important to the world and, 3. what are the venues through which I can best connect with the world around me?

Key Takeaway . . .

Do you want the New York Times, Washington Post, Huffington Post and other major media like CBS News to link back to your blog posts? Content truly is king . . . having something meaningful to say that provides a unique perspective within the context of breaking news stories will get you both noticed and read . . .

Who is linking back in to your blog . . .

 

30

Comments
4 Responses to “The Three Cs of Social Media Success . . . and it is absolutely FREE with no strings attached!”
  1. Ted says:

    Great Article. Thanx

  2. Administrator says:

    So refreshing to see something I agree with. Way too much emphasis in the cyber world from self appointed experts and gurus that there is a secret potion that only they possess. Keeping it simple is key, following age old strategies and principles and applying them to a new platform, engaging in the internet. I’d like to add another “C”….Common Sense. If it looks like it’s too good to be true, it probably is.

    Thanks, Jon, for the common sense you’ve presented in this article!

  3. Sharon Field says:

    I agree – great to see an article encouraging genuine thought PRIOR TO engagement of a world audience.

  • Books Written by Jon Hansen

%d bloggers like this: