According to Citibank Survey 63% of small business owners do not believe that social networking sites are useful!

The following article was originally posted to the Procurement Insights Blog under the title Socialized Purchasing (Epilogue).

Shel Israel, acclaimed author of the new book “Twitterville: How Businesses Can Thrive in the New Global Neighborhoods” on-demand interview now featured on Blog Talk Radio segment titled; We’re Not in Kansas Anymore: Welcome to Twitterville and the New Business Paradigm!.

The Godfather of Social Media

The above was the opening paragraph to my first interview with The Godfather of Social Media as he has been called Shel Israel, regarding his book “Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.”

Certainly an April 18th, 2009 article that appeared in the National Post titled “Should you Twitter Your Business: Understanding the Psychology of Twitter,” which suggested that while there is “no question that Twitter has become the next big thing in Internet Social Networking,” some feel that it is just a vehicle to kill time, filling any moment with useless drivel. But does it serve a deeper purpose?

Despite the purported importance of Social Networking and Social Media, a recent report indicated that the number of employers who block employee access to Twitter and Facebook during working hours has tripled since the economic downturn began.

Is this “smart” business?

Survey Says . . .

Within this context, what was and still is interesting is the corresponding PI Window on Business poll results for the question/statement “Employers should have the right to restrict access to social networks?” I wonder if and how the results would be different today? Check it out @ “Employers should have the right to restrict access to social networks,” and let me know if you agree with Shel Israel’s assertion that Twitter and social networking/media is a game-changing phenomenon providing a clear outline as to why “Companies no longer have the option of ignoring the conversation.”

In the meantime, here are a number of other related PI Window segments on social networking/media, which features some of the leading experts in the field offering their insights on what the phenomena means to businesses the world over. Or in the spirit of the old SciFi phrase the answer as to whether or not we are alone in the universe has been answered . . . now what?

6/11/2009 (Original Air Date) Has Blogging Crossed the Threshold of Legitimacy?

7/22/2009 (Original Air Date) Know Me Like Me Follow Me: Your Business and Social Media

8/25/2009 (Original Air Date) Linking Opportunities With Results: Getting LinkedIn in 10 Minutes

9/10/2009 (Original Air Date) Can Twitter Make Money and Other Questions Regarding Social Media Revenue Models

9/16/2009 (Original Air Date) “Why Advertising is Failing on the Internet: The Future of Social Media Revenue Models”

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