Twurgery: Twitter in the Operating Room
Posted by piblogger on July 12, 2010 · Comments Off on Twurgery: Twitter in the Operating Room
Broadcasting live from the Strategic Social Media for Healthcare Conference in New York City, the PI Window on Business will cover key sessions of the conference as well as on the spot interviews with conference attendees and participants.
In today’s post we will feature the session by Melissa Tizon who is the Director of Communications at the Swedish Medical Center in Seattle, WA.
“Taking the Pulse of Patient 2.0: Transforming the Healthcare Industry’s Online Presence into an Engaging Marketing, Communications and PR Strategy“
Tuesday, July 27th (Session 2, 2:00 to 3:00 PM EST)
Twurgery And The Power Of The Online Community
Incision made. Procedure begins. #Swedish Now docking the daVinci robot & positioning above patient. #Swedish Removing fat tissue from kidney to find tumor. #Swedish Tumor found! #Swedish Literally snip snip snip. #Swedish Tumor removed! Under 5 minutes! Now suturing. #swedish @JamesPorterMD: “Pleased we saved this patient’s kidney. Traditional open procedure would have been very tough on this patient.” #Swedish Why did this surgeon at Swedish Medical Center allow Twitter coverage? Come hear from Melissa Tizon, Director of Communications at Swedish, on her experience tweeting live from the OR as part of an effort to raise awareness that these new treatments are available for kidney cancer.
Director of Communications
Swedish Medical Center, Seattle, WA
Melissa Tizonis the communications director for Swedish Health Services, a nonprofit health system in Seattle. Before joining Swedish in 1998, Melissa had a four-year stint as a print reporter in Seattle.
Link to Melissa’s Twitter Account
Interview with Melissa Tizon & Ed Boyle of Swedish Hospital (March 2010)
Add to the dialogue! Using #socialhospital, tweet your questions and comments to Melissa prior to the event @melissatizon which will be addressed as part her presentation.
To learn more about the Strategic Social Media for Healthcare Conference including other sessions, click on the following logo:
Remember to use the following link to access both the live and on-demand broadcast “Twurgery: Twitter in the Operating Room.”