Leveraging Internet Radio and Podcasting to Establish a Sustainable Brand

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On May 14th at 8:00 PM EST I will be airing the on-demand replay of my April 30th presentation at the 1st Annual Nonfiction Writers Conference.

It was a one-of-a-kind online conference that brought together top publishing industry experts to share more than 18 hours of valuable education for current and aspiring authors of nonfiction books.

The conference was created and hosted by Authority Publishing.


Here is the outline for my session.  I will be opening both our 1-800 number and the live Chat Room to share ideas and answer any of your questions.

Overview of “Leveraging Internet Radio and Podcasting to Establish a Sustainable Brand

The PI Window on Business

Right off the bat you should know that prior to my first show on Blog Talk Radio, I had never hosted anything other than the occasional dinner party.

I tell you this as a means of illustrating the fact that under the right circumstances and within the context of one’s own knowledge and experience almost anyone can be an Internet Radio or PODcasting host.

While we are all, to varying degrees, uneasy with the prospects of putting our self in the public eye and making ourselves vulnerable to the real or imagined scrutiny of a potentially unwelcoming audience, the majority of the people you encounter will honestly want to hear what you have to say.

In this session, Jon Hansen will share with you his experiences and insights in creating and hosting a show or a podcast that informs, empowers and enriches your audience, your guests and yes, even yourself.

You will learn how to:

· Structure a show or presentation
· Develop effective pre- and post-show podcast marketing plans
· Establish an ongoing presence and rapport through blogging and social networking
· Convert brand awareness to brand opportunity through conversational marketing

In addition, Jon will cover the vast opportunities for authors to serve as guests on internet radio shows and how you can use this medium to promote your books and services.

Here are a few of the links that you will find useful in promoting your show or PODcast:

Using Internet TV to promote your show:

PI Inquisitive Eye TV (*on USTREAM & YouTube)

The important role a blog plays in promoting and cross pollinating your show brand:

PI Window on Business Blog

Leveraging Social Networks (re Facebook, Ecademy and LinkedIn) to connect with your audience:

PI Window on Business Group

Syncing a Internet Radio or PODcast with a PowerPoint to bring your presentations to life!:


Remember to use the On-Demand Player below to access both the live and on-demand broadcast Leveraging Internet Radio and Podcasting to Establish a Sustainable Brandon Friday, May 14th at 8:00 PM EST on the Blog Talk Radio Network.

Vodpod videos no longer available.


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