Branding Tales: Ariba’s Spendguy is more Spentguise and The Great ISM Toaster Giveaway!

I began a recent post on the Procurement Insights Blog with the statement that “the correlation between dynamic vision and technological ingenuity with brand development and acceptance in the emerging world of social media has yet to be really established.” Or citing my December 30th interview with The Marketing Doctor, Dr. John Tantillo, and his … Continue reading

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