Brands to Remember, Brands to Forget and the Brands to Watch in 2010

Personal branding, self-branding, self-positioning and all individual branding by whatever name, was first introduced in the 1980 book: “Positioning: The Battle for your Mind”, by Al Ries and Jack Trout (Ries & Trout 1981). (Note: Source: Wikipedia) In what will be the 30th Anniversary of what has now become part of the mainstream lexicon, one’s … Continue reading

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  • Books Written by Jon Hansen