The Convergence of Success Airs December 10th at 12:30 PM EST

“Chance favors the prepared mind.” (Note: Pasteur’s actual words were “In the fields of observation chance favors only the prepared mind.”)

I doubt that when Louis Pasteur first uttered these words during a Lecture at the University of Lille on December 7th 1854 he had envisioned the interdependent, globally connected world within which we live today. A world in which opportunity through the advent of social media and networking have almost and unexpectedly fuelled a far reaching paradigm shift in which the individual and not the conglomerate can reach out and have an impact on the world around them.

However, with the expanded means that is afforded us through social media, leveraging the insight to effectively capitalize on the opportunities are critical elements for ultimate and enduring success.

It is only when these four factors come together, or are aligned, that the desired results are actualized.

In the world of public sector procurement, to many SMEs the prospect of pursuing government contracts is an exercise in futility that for the majority of buyers, has manifested itself in steadily eroding supply bases and a paucity of RFP responses to bid requests.

Having spoken and written extensively about this subject in North America as well as overseas, it is difficult to reconcile the unbridled opportunity referenced in the above paragraphs to the world of government procurement. However, an opportunity does exist.

Enter Mark Amtower.

Mark Amtower, founder of Amtower & Company, is widely recognized as the leading authority on marketing to the government. He is a consultant, speaker, author, CEO coach, audio program producer and radio host focusing on one market – Government. Known as “Godfather of government marketing,” Mark Amtower is credited for mentoring hundreds of current B2G marketing professionals.

In today’s show we are joined by Mark Amtower to talk about his role in assisting SMEs to develop and capitalize on the opportunities that exist within the realms of government procurement.

Mark Amtower: Consultant, Speaker & Author

About Mark:

Mark Amtower, founder of Amtower & Company, is widely recognized as the leading authority on marketing to the government. He is a consultant, speaker, author, CEO coach, audio program producer and radio host focusing on one market – Government. Known as “Godfather of government marketing,” Mark Amtower is credited for mentoring hundreds of current B2G marketing professionals.

Amtower coaches C-level execs, consultants and entrepreneurs in several areas: thought leadership, writing – especially writing your first book, and getting publicity. He has produced audio programs for each of these areas.

Since his first public seminar in 1991, it is estimated that over 20,000 have seen him speak either at Amtower & Company events or the many conferences he speaks at each year. Ten of thousands more have heard him on his radio show, during one of his frequent guest appearances on other talk shows around the country, or at one of the many presentations he makes at various business conferences each year.

Widely known for his candor and wit, Amtower has been quoted in over 100 business publications. He also writes for many business publications and web sites. His bi-weekly e-newsletter, The Amtower Report, is read by thousands.

In January 2005, Amtower published Government Marketing Best Practices, based on his most popular seminar of the same name. His second book, Why Epiphanies Never Occur to Couch Potatoes, came out in November 2007.

Amtower is on the Board of Advisors for The American Small Business Coalition, The Profitability Channel (web TV for small business), and TSI (an Annapolis, Maryland company).

Amtower Off-Center airs Monday at Noon on WFED AM 1500 in Washington DC and can also be heard via simulcast and in the archives at www.FederalNewsRadio.com.

Mark’s Latest Book:

About Why Epiphanies Never Occur to Counch Potatoes; This book started as a lunch speech called “Amtower’s Laws of Survival and Success” at the July 2005 Merit Direct Business Coop in Westchester, NY. Over time, these evolved into the core of the author’s business and life philosophy, the rules that govern his conduct. The Merit speech was the first public utterance of these, giving people who knew his work a chance to see why he is the way he is. These simple rules have been the basis for his conduct for two decades.

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