So Act Already! The Unsociable Business of Social Networks (Excerpt from My 2nd Book Now Available)

No sooner had the ink dried on the last sentence of the final page of my first book “Your Show Will Go Live in 5 Seconds,” and I was already on to my second project.

While I certainly did not have plans to start a second book so soon after the first, when I was approached by the founder of the So Act Social Network Greg Halpern, to write a book about his vision I was to say the least intrigued.

As it was explained to me by the intrepid visionary whose sincerity of passion was unlike any I had ever seen before, “So Act wasn’t created to build a better network, it was created to build a better world.”  Of course pursuing, let alone accomplishing this lofty ideal in the increasingly fragmented realms of social media, where most networks are struggling to pay the bills or operating under the heavy taskmasters that are the venture capitalists, reminded me of a Don Quixote-type nobility.  Well intentioned, but ultimately misguided.  What is the old saying that you “can’t tell a book by its cover?”

Relying on my extensive background in the utilization of advanced algorithms to create a seamless integration between seemingly disparate data streams (re finding the relational points of what appears to be disassociated, random events), I came to realize that Halpern had somehow found the symmetry between social consciousness and capitalistic endeavor.

On the one hand, So Act is the 60 Minutes of social networks . . . probing, assertive, informed and balanced.  So Act is not just another social network, but is a venue that engages, informs, cross-pollinates and mobilizes its members to take action.

On the other hand, and leveraging Halpern’s vast years of social enterprise experience and expertise, he structured a publicly traded company that was funded by socially conscientious individuals who could share in the success of the network through the increasing value of So Act stock.

“A capitalistic model of conscience” I would write, that would “serve the dual purpose of demonstrating the stockholder’s commitment to a better world while heralding his or her business acumen as an astute investor.”

It is without a doubt a program of sheer brilliance in that both internal as well as external stakeholder sensibilities and wants are satisfied through the balanced benefit delivered through social capitalization.

In the chapters that make up this book, we will delve deeper into the core elements of social networking.  By creating this point of context I will provide you with the reasons why I believe that So Act may very well become the de facto standard by which all other social networks and revenue models will be measured.

In the call to action words of So Act founder and visionary Greg Halpern . . . “What are you waiting for – So Act Already,” and enjoy the excerpt – the book will be released in February 2010.

Book Excerpt Interactive Viewer:

In the meantime, check out my November 18th PI Window on Business interview with Greg Halpern through the On-Demand Player below:

Vodpod videos no longer available.


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  • Books Written by Jon Hansen

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