The Business of Books: How Writing a Book Has Become the New Calling Card
Posted by piblogger on November 10, 2009 · Comments Off on The Business of Books: How Writing a Book Has Become the New Calling Card
“The first step that many experts take to establish their celebrity is to write a book about their area of expertise.”
“Next to “I Love You,” “are you working tonight” and “no more garlic in the pasta,” is “you know you should write a book!”
“There is a reason the word Authority begins with Author. As an author, you gain instant recognition as an authority in your field.”
The above quotes, including the last one by today’s guest Stephanie Chandler, are for many a call to action.
According to PR expert Marsha Friedman, “Businesses are struggling in this economy and success in today’s world requires business leaders to market in a way they may never have done before,” she added. “They need to rise above their competition, become THE ‘go-to’ guy in their field, the recognized expert people want to deal with. The credibility that comes with this recognition can build a business or turn one around that’s failing.”
So now that the urgency has been established, and the way to distinguish oneself from the crowd and competitive landscape is by putting the proverbial pen to paper, what is the next step?
Enter Stephanie Chandler and her company Authority Publishing. According to the company’s website, “Authority Publishing specializes in publishing business, how-to, self-help and other non-fiction books that make a difference in the world.”
An author of several books herself Stephanie can help you to establish a book marketing plan that creates a sustainable presence while simultaneously establishing your celebrity as an expert in your chosen field.
Are you ready to establish your personal brand through the power of the written word? Don’t wait for the movie, write the book.
Authority Publishing is the result of a dream realized. Founder and CEO Stephanie Chandler is an author of several books, a professional speaker, and former bookstore owner with a unique perspective on the publishing industry.
After developing an ulcer and realizing it was time for a complete lifestyle change, Chandler fled a decade-long career in Silicon Valley to open a bookstore in Sacramento, California in 2003. Her goal was to turn it into a passive income business so that she could write novels.
But the Universe had a different plan . . .
Tune into the November 12th PI Window on Business Show on Blog Talk Radio at 12:30 PM EST to learn more about Stephanie’s journey and how her company can help you to establish a personal brand of expertise and excellence.
Use the On-Demand Player below to access the live broadcast:
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