The Twittering Granny: Diary of a Social Media Virgin

Today’s senior population is exploding at historic levels. According to the U.S. Administration on Aging, the senior population numbered 37.3 million in 2006, or 12.4% of the U.S. population, and is expected to reach 20% of the population by 2030.  With advances in modern science and medicine lowering mortality rates, the worldwide senior population is expected to grow to 2 billion by 2050.

So what does all that mean for social media?  When it comes to the Web, many boomers and senior caretakers are just as tech-savvy as their younger counterparts–and senior-focused social media sites are quickly rising in response to the needs of this rapidly-growing segment of the population.

Seniors are faced with a number of unique challenges, including financial planning and retirement, health care, changing housing needs, grand-parenting, and more.  Today there are a whole host of social community websites that focus on the specific needs and concerns of seniors, as well as present marketers an opportunity to reach them.

The above is an excerpt from the May 27th, 2009 article on Web Ad.Vantage titled “The Senior Side of Social Media.”  As a Baby Boomer, reconciling the antithesis that is the passing of time with the all too familiar “but I don’t feel like I am 50” is a strong indication that generational issues and musings are not confined to the traditional mediums of information gathering and exchange.

Yet even with recent studies which indicate that those of us who “mature” in years are with increasing frequency entering the social media realm, very few are creating “worldwide visibility, awareness, and credibility of an on-line brand and persona.”

Enter Joy Webber a.k.a. “The Twittering Granny,” who’s newly launched blog “Diary of a Social Media Virgin” has created the kind of celebrity that national radio show host, author and Public Relations genius Marsha Friedman would applaud.

Joy will be my guest on November 11th to talk about her experience in tackling the challenges of what many seniors consider to be the “new frontier” that is social media, and of course her blog “Diary of a Social Media Virgin.”

Joy Webber

Joy Webber, The Twittering Granny

About Joy (Excerpt from the first Diary of a Social Media Virgin post):

I am one of a new breed of “bloggers”, namely those of a certain age and with practically zero skills on the computer.  So this all represents a challenge to my practical and intellectual abilities but I’m being advised that this is the way forward for those of us who want to attempt to dominate our areas of expertise on the web.

All sounds pretty impressive, eh? And it certainly is to one of my generation to whom these things don’t necessarily come easily.   Why you might be thinking? Well actually I’m setting myself the task of building a business and communicating to everyone I can find,  the benefits of a healthy lifestyle that has revolutionised not only my own life but of many, many others since the time I was introduced to it, over ten years ago. A business that has been languishing for some time through not being able to get the word out to those who would like to listen.

Be grateful if your traditional marketing methods are failing now – in the future they will fail for everyone and it gives you an advantage to get ahead” (Frank Kern)

This is the beginning of a year-long journey for me, starting today, working and liaising on a constant basis with a couple of friends/mentors, to develop my Portfolio of Find-ability and Content on the Web. Central to this process are my business coaches Vanessa Warwick and Nick Tadd who are giving me access to their wealth of business expertise and who over the next twelve months will be helping me devise and refine my online strategies and how to structure my online contribution. I have known Vanessa and Nick now for two years and they have helped me a lot on an informal basis with property and general business advice. So I am delighted and have every confidence in taking this on to the next level through their newly-launched business mentorship programme.

Use the following link to access Joy’s post in its entirety, as well as the subsequent posts in this fascinating series: Diary of a Social Media Virgin – Part 1

Remember to tune in to the live broadcast on November 11th at 12:30 PM EST (5:30 PM UK time) through the On-Demand Player below:

Vodpod videos no longer available.


Comments are closed.

  • Books Written by Jon Hansen

%d bloggers like this: