PI Window on Business Segment to Address the FTC’s Question “How Will Journalism Survive the Internet Age?”

The Federal Trade Commission (“FTC” or “Commission”) announces that it will hold two days of public workshops on December 1 and 2, 2009, to examine the Internet’s impact on journalism in newspapers, magazines, broadcast television and radio, and cable television.  The Internet has changed how many consumers receive news and altered the advertising landscape.  Low entry barriers on the Internet have allowed new voices of journalism to emerge; the Internet- enabled links from one web site to another have given consumers easy access to all types of news; efficiencies available through the Internet have substantially reduced advertising costs.  These and other changes related to the Internet have benefited consumers greatly.

On October 7th, 2009 the Federal Trade Commission announced that they would be hosting Workshops and Roundtables asking the all important question, “How Will Journalism Survive the Internet Age?”

Our June 11th segment titled “Has Blogging Crossed The Threshold of Legitimacy” focused on asking the tough questions surrounding this very issue.

Based on the realization that the ever increasing influence of the new social media (especially through blogging) had not gone unnoticed, the FTCs recent decision to institute standards holding bloggers accountable for what they write, now appears to be just the beginning of a sweeping examination of the influence and responsibilities of social media as a whole.

But what are the consequences of social media’s emerging collective reach both in the immediate future and long term?

On November 10th I will welcome an international guest panel to expand on the discussion from our June 11th show, specifically looking at the continuing sustainability of traditional models in the areas of “journalism in newspapers, magazines, broadcast television and radio.”

Remember to tune in to the November 10th broadcast “How Will Journalism Survive the Internet Age?” at 12:30 PM EDT through the On-Demand below:

Vodpod videos no longer available.

Use the following On-Demand Player to access the June 11th live broadcast “Has Blogging Cross The Threshold of Legitimacy?”

Vodpod videos no longer available.

Related I Social Media Network Articles:

October 4th, 2009 – Me looking at you and you lookin at me: Staging Social Media Advertising

September 15th, 2009 – Why Advertising is Failing on the Internet!

August 30th, 2009 – If Traditional Media is Dead, Where Does That Leave Social Media’s Current Professionals?

August 30th, 2009 – Death of Print Newspapers in 5 Years (J. William Grimes)


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