Why Advertising is Failing on the Internet: The Recchia Perspetive

There is an old saying that goes “a picture is worth a thousand words,” which for the most part has a degree of validity.

I am a writer so I still have my loyalty to the written word. That said after my fast-paced, high energy interview with Blog Talk Radio’s Director of Programming Philip Recchia, I am inclined to believe that the same “picture” analogy is also true with the spoken word.  In particular, yesterday’s PI Window on Business Show.

In fact, and without visual distractions, the rapport regarding the stark differences in terms of viable revenue models between the old media such as newspapers and the emerging social media world which is where Recchia now operates, was amplified by several insightful revelations.

Despite the enthusiasm for the prospects associated with the new medium which includes providing easy access to the electronic air waves, Recchia did caution that just getting a show on the air (or being out there in the virtual marketplace) doesn’t mean you will get listeners or generate revenue.

Rather than paraphrase and quote, let’s replace these next “thousand” words by tuning in to the interview itself through the following On-Demand Player.

Your written words in the form of comments and/or opinions are of course always welcome through the comment section of this blog.

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