Is Anybody Watching? With YouTube Analytics it’s not a question about the number of views but viewer retention

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Do you post videos to YouTube? I have to tell you that the “Analytics” tools on YouTube are amazing! If you post videos they are a must as they take you well beyond the basic “views” and “likes” numbers.  If you want to know for example if your message is getting out there, pay particular … Read more

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The Tony Bennett Factor: How traditional TV stars can salvage their careers on YouTube. . . maybe! (Part 1 of 2)

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In my March 19th, 2012 post “Is Oprah going broke with OWN? If not a dollar short, then Oprah is at least a day late with her network concept,” I talked about the mega-star’s struggles with her OWN television network. Despite having a killer brand and a vast multitude of fans, Oprah is hemorrhaging BIG BUCKS.  … Read more

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Is Oprah going broke with OWN? If not a dollar short, then Oprah is at least a day late with her network concept.

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But OWN had high hopes for Rosie, the onetime queen of lite celebrity chat. The failure of her show to attract a sizable audience reinforces OWN’s image as a network desperate for a hit. Source: Boston Herald.com Blogs Okay, so maybe Oprah isn’t going to go broke.  After all with a net worth of $2.7 … Read more

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