How the Wall Street Journal scandal killed traditional print media
But February made me shiver, With every paper I’d deliver Bad news on the doorstep; I couldn’t take one more step. As I read the news surrounding the scandal that now engulfs the Wall Street Journal which until yesterday, was viewed as being a harbinger of ethical reporting, I could not help but think that … Read more
Off The Cuff: An Intimate Conversation with . . .
Off The Cuff is just another innovative format from the PI Social Media Network where we eschew the traditional or classic interview style and instead seek to simply connect with our special guests in much the same way that friends do over a cup of coffee at the local cafe. It is an intimate setting … Read more
The dawn of a new era in blogging and blog sponsorship
I have said it many times before and will say it many, many more times in the future . . . I did not intentionally set out to build a social media network that would one day reach an audience of millions. In fact, the thought of expanding beyond the Procurement Insights Blog, which was … Read more
Uncluttering Your Brand: Why The Ariba Exchange is The Same Old Song with an Ineffective Beat
Second, it seems to me that the advantage of the stand-alone blog (versus a broader platform) is that it is uncluttered. I struggle to bother with things like LinkedIn and Twitter, I have so rarely found anything useful on either of them. The blog can be more like the daily news headlines, once you trust … Read more
PI Window on Business Blog Continues Upward Trend Through Cross-Pollination Strategy
In my February 25th, 2010 post titled “Pew Survey indicates that blogging has lost its lustre, but do you agree?” I reported that according to Alexa, the PI Window on Business blog’s overall rank was 1,014,248 with a U.S. ranking of 627,904. The the data also reflected an educated, 45 – 55 year old readership … Read more
Conversational Marketing and the Emergence of the Vendor Blog
In previous posts I emphasized the importance of those involved in the purchasing (and the logistics and supply chain industry as a whole) to become active participants in the emerging world of social media and social networking – and no, they are both not one in the same. Far too often however, when entering this … Read more
The Tony Bennett Factor: How traditional TV stars can salvage their careers on YouTube. . . maybe! (Part 1 of 2)
Posted by piblogger on July 3, 2012 · 2 Comments
In my March 19th, 2012 post “Is Oprah going broke with OWN? If not a dollar short, then Oprah is at least a day late with her network concept,” I talked about the mega-star’s struggles with her OWN television network. Despite having a killer brand and a vast multitude of fans, Oprah is hemorrhaging BIG BUCKS. … Read more
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Filed under Commentary/Article, Social Media, Television · Tagged with Blog Talk Radio, Blogging, entertainment, media, Oprah's OWN, Smosh, social media, television, virtual realms, YouTube