Patrice-Anne Rutledge

Patrice-Anne Rutledge

Patrice-Anne Rutledge

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Patrice-Anne Rutledge was a guest on our June 4th, 2009 show “The Psychology of Social Networking.”

Personal Bio:

Patrice-Anne Rutledge is a bestselling author, consultant,trainer, and business technology expert who has been interviewed by CNN, Inc., Fox News, MSN, AOL, and other media outlets around the world. Her specialties include social media, online collaboration, presentation technologies, and emerging technologies, which are the focus of her books, training courses, and popular blog, Business + Technology.

She has authored 26 nonfiction books for leading publishers including Pearson, Macmillan, Prentice Hall, and Ziff-Davis Press. Her books have received strong reviews and endorsements, several awards, and have been translated into 11 languages.

Patrice’s most recent books include The Truth About Profiting from Social Networking, The Web-Savvy Writer: Book Promotion with a High-Tech Twist, and Special Edition Using Microsoft Office PowerPoint 2007. She is currently working on several new books for release in late 2009 and 2010.

Latest Book:

Sams Teach Yourself LinkedIn in 10 Minutes

Sams Teach Yourself LinkedIn in 10 Minutes

Sams Teach Yourself LinkedIn in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you learn everything you need to know to quickly and easily use LinkedIn. Step-by-step instructions walk you through the most common questions, issues, and tasks… “Did You Know?” tips offer insider advice and shortcuts… “Watch Out!” alerts help them avoid problems. Sams Teach Yourself LinkedIn in 10 Minutes will provide beginning users with fast at a glance tips pointing out helpful shortcuts and solutions, cautions to help avoid common LinkedIn pitfalls, and is written in a clear easy to understand format. This book will also offer advice on how to move beyond a basic profile with a few contacts to develop a true online network that generates maximum results in the least time. Topics covered include: -Creating a profile that achieves targeted goals -Finding jobs, consulting opportunities, and clients on LinkedIn -Recruiting job candidates -Developing a streamlined approach for managing contacts -Customizing LinkedIn for maximum effectiveness -Using LinkedIn Answers and Groups for research and marketing -Extending the power of LinkedIn with applications and tools -Becoming a LinkedIn service provider -Accessing LinkedIn from mobile devices -Advertising on LinkedIn

Note: move your cursor over the book jacket and select to pre-order Sams Teach Yourself LinkedIn in 10 Minutes and save 32% off the regular release date price.

Book Excerpt Interactive Viewer:

Media Bites:

Social Networking Podcasts Now Available

I just finished recording a two-part podcast series with the OnPodcasts Network, in which fellow author Deirdre Breakenridge interviews me about the latest trends in social networking.

Here are the links:

Episode 1: Creating a Strategic Marketing Plan for Your Social Networking Campaign

  • how social networking can fit into your overall marketing mix
  • the role of audience in social networking success
  • a crucial success step that many people overlook
  • the three most important components of a social networking campaign

Episode 2:  Profiting from Future Trends in Social Networking

  • where social networking is headed
  • why niche social networking is so crucial
  • mobile social networking trends
  • how to ensure a big payoff with social network advertising
  • how to stand out from the crowd and generate results