Growing List of Celebrity Endorsements Speak to the So Act Visionary Reach
As you know, this past week I released my newest book “What Are You Waiting For? So Act Already! (The Unsociable Business of Social Networks And Why The So Act Social Network Will Change The World).”
Accompanying the release of any new book is of course a variety of promotional activities including interviews. As a featured host on the Blog Talk Radio Network I obviously enjoy the opportunity to connect with people from either side of the mike. In fact this past Friday’s interview with Marshall Zale, Host of the show So Act: A Better World Radio on BTR, was intensely interesting as it presented me with the first opportunity to really talk about this latest project at length.
I will be providing the On-Demand Player for that interview in a post later today (with of course the accompanying commentary).
All this being said, and almost imperceptibly – at least at first, So Act has quietly connected with a growing number of celebrities (close to 20), who will be sharing their insights into why the network is poised to make a difference in the world.
While these messages will be shared with increasing frequency over the weeks and months ahead, I was provided with one of the celebrity videos featuring the venerable actor William Shatner.
People Discussing Solutions To Universal Problems
What is interesting about these celebrity endorsements is that they highlight the very symmetry between the social conscientious vision of So Act, and the recognition of the practical need to engage and interface with the business elements of establishing a true network of action.
Shatner for example represents a generational appeal in which the ubiquity of his brand and the So Act mandate culminates in the unifying message “people discussing solutions to universal problems.”
So Act is definitely one of “the players” to watch in the social media world in 2010.
In the meantime, here is the link to the Shatner video.
My new book on So Act is now available in eBook format, with the paperback version being released in February through Lulu, and Amazon in March. Please note that 10% of all proceeds from the sale of this book will be donated to the Haitian Relief Fund through So Act.